winona.
Executive Producer
of all things film, photography, digital, branding and experiential.
Winona Bedford is an international producer, film maker and creative director of her own ethical clothing label. With nearly a decade of production experience working across Europe, LA, London, Australia, New Zealand, Sri Lanka, India and Dubai. Leading Digital, Film and Experiential projects for brand powerhouses that include; Nike, Bentley Motors, Mitsubishi, Miller Lite Beer, Tourism Australia and Tik Tok.
COMMERCIAL FILM & PHOTOGRAPHY
Winona has led the production for high profile commercial projects around the world. Working for some leading creative agencies and production houses; including M&C Saatchi, The Monkeys, DDB, The Hallway & UNIT9 Films London.
EXPERIENTIAL & DIGITAL
Winona has led the creative implementation and production of some high-profile experiential & digital projects.
Showcasing forward thinking and out-of-the box ideas that received industry accolade. Including a 3D printed Nike Shoe installation in Dubai Mall, an in-store microsite app integration for the FIFA women’s world cup partnering with Nike, a gaming CANtroller with Miller Lite Beer and partnering with Twitch for a live experiential street gaming event in LA, and a experiential event with Bentley Motors to launch one of their sustainable models.
FASHION
Winona is not only driven by commercial success; she is also deeply committed to making a positive impact on society and the environment. Having founded her own sustainable clothing brand, Sophroneo The Label.
“An Australian label prioritising integrity and ethics over sales. Putting women first and setting itself apart in the process”. Australian Fashion Journal
DOCUMENTRY
Winona finds great fulfilment in working on social impact projects, with a passion for authentic storytelling. Having recently directed and executive produced documentary films in Sri Lanka and India.
